Rockstar Games is releasing episodic content for the Xbox 360 version of GTA IV. The first episode, titled The Lost and Damned, was released on Xbox Live on 17 February 2009.The episode features a new central character, Johnny Klebitz, who is a member of Liberty City's biker gang The Lost, a gang which is featured in several GTA IV missions. Dan Houser, vice president of creative development at Rockstar Games, claims the episode shows "a different side of Liberty City". Jeronimo Barrera, Vice President of Product Development for Rockstar Games, has said that the episodes are experiments because they are not sure that there are enough users with access to online content on the Xbox 360. Take-Two Interactive's Chief Financial Officer, Lainie Goldstein revealed that Microsoft was paying a total of $50 million for the first two episodes.
The content was first announced during Microsoft's 2006 E3 press conference on 9 May 2006] Peter Moore, the then head of Microsoft's Interactive Entertainment Business division described downloadable content as "epic episode packs", and not just an extra car or character. A press release during the conference said that the packs would add "hours of entirely new gameplay" to the game.
The second episode, Grand Theft Auto: The Ballad of Gay Tony, will be released on 29 October 2009 The episode will focus on Luis Lopez, an assistant to nightclub owner Tony Prince, aka "Gay Tony" and a petty crook, and will detail the conflicts between his friends and family
Both episodes will be released as a standalone game called Grand Theft Auto: Episodes from Liberty City that will not require the original Grand Theft Auto IV media to be playable